This Just In
  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.
  • JW Marriott will open the 4,000-room Drew Las Vegas in 2020 at the site of the stalled Fontainebleau hotel project on Las Vegas Blvd.
  • Denver OK’d contracts for a $233-million expansion featuring an 80,000-sf rooftop ballroom and terrace at the Colorado Convention Center.
  • The latest numbers rank NAMM’s 2018 show the largest in its 117-year history with more than 115,000 attendees and nearly 2,000 exhibitors.
  • The deadline for nominations for Trade Show Executive’s Trailblazers Awards has been extended to March 16. Got to TSE Events for info.
  • International Assoc. of Amusement Parks and Attractions President and CEO Paul Noland has resigned. CFO Hal McEvoy steps in temporarily.
  • The Aria Resort & Casino $170-million expansion in Las Vegas adds 200,000 sf of flex meeting space, raising total space to 500,000 sf.
  • Gary Musich announced his retirement as Vice President of Sales for Meet AC effective March 2 after 25 years representing Atlantic City.
  • The San Diego Convention Center named ON Site, a GES company, its exclusive sound and rigging vendor and preferred audio visual provider.
  • Board members of UK-based UBM have accepted an offer from Informa for a reported 3.8 billion pounds ($5.3 billion).

Exhibit Floor Sold Out at Outdoor Retailer + Snow Show

Hil Anderson
, Senior Editor
January 26, 2018
Share On:

Denver — The revamped winter edition of Outdoor Retailer made its Denver debut with a sold-out exhibit floor and an enthusiastic crowd of buyers and sellers from the snow sports industry.

Emerald Expositions did not just move the winter edition of its semi-annual Outdoor Retailer from its longtime home in Salt Lake City to the Mile High City but also launched its new partnership with the SnowSports Industries America (SIA), the longtime owners of the SIA Snow Show in Denver.

The combined shows were rechristened Outdoor Retailer + Snow Show and opened Jan. 25 with exhibits on all three levels of the packed Colorado Convention Center. “The new floor plan combines the iconic and the up-and-coming brands in snow sports and outdoor,” said Marisa Nicholson, Vice President and Show Director for Outdoor Retailer. “Our team worked very hard to create a thoughtful and efficient show floor with category neighborhoods that make sense from a buyer’s point of view for easy navigation, while also being sensitive to exhibitor requests and history.”

Meanwhile, the festivities move to the nearby Copper Mountain Resort Jan. 29-30 for the popular On-Snow Demo feature where buyers can test the latest skiing and snowboarding gear.

The exact size of the exhibit floor was not immediately available, but the Colorado Convention Center offers 584,000 square feet (sf) of prime exhibit space and 100,000 sf of meeting space. The Denver center is ranked 25th on the Trade Show Executive World’s Top Convention Centers. By comparison, the 2017 Outdoor Retailer in Utah covered 397,135 net square feet (nsf) of space while the SIA Snow Show occupied 235,000 nsf. Both shows took place during January and both saw their exhibit space decline in 2017 when compared to the previous year.

Combining Outdoor Retailer, which focuses on the outdoor lifestyle in general, with the Snow Show and its base in the ski and snowboard industry, created a broader customer base for Emerald. “Bringing these two communities together in one show has been an incredible opportunity to showcase the very best of both industries,” Nicholson said.

Reach Marisa Nicholson at (949) 226-5700 or



Share On: