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  • Messe Frankfurt acquired the Thailand Lighting Fair and Thailand Building Fair. Messe has been with the shows since they launched in 2015.
  • JW Marriott will open the 4,000-room Drew Las Vegas in 2020 at the site of the stalled Fontainebleau hotel project on Las Vegas Blvd.
  • Denver OK’d contracts for a $233-million expansion featuring an 80,000-sf rooftop ballroom and terrace at the Colorado Convention Center.
  • The latest numbers rank NAMM’s 2018 show the largest in its 117-year history with more than 115,000 attendees and nearly 2,000 exhibitors.
  • The deadline for nominations for Trade Show Executive’s Trailblazers Awards has been extended to March 16. Got to TSE Events for info.
  • International Assoc. of Amusement Parks and Attractions President and CEO Paul Noland has resigned. CFO Hal McEvoy steps in temporarily.
  • The Aria Resort & Casino $170-million expansion in Las Vegas adds 200,000 sf of flex meeting space, raising total space to 500,000 sf.
  • Gary Musich announced his retirement as Vice President of Sales for Meet AC effective March 2 after 25 years representing Atlantic City.
  • The San Diego Convention Center named ON Site, a GES company, its exclusive sound and rigging vendor and preferred audio visual provider.
  • Board members of UK-based UBM have accepted an offer from Informa for a reported 3.8 billion pounds ($5.3 billion).

Messe Frankfurt Middle East Taps into 5.4B Saudi Beauty Market

Mike Thomas
, News Writer
January 17, 2018
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JEDDAH, Saudi Arabia — Beautyworld is coming to Saudi Arabia in October.

Organized by Messe Frankfurt Middle East in partnership with Saudi-based ACE Exhibitions, this latest incarnation of the beauty and wellness trade fair is the 5th Beautyworld globally and taps into Saudi Arabia’s burgeoning $5.4 billion beauty and personal care market.

“Saudi Arabia still offers plenty of untapped potential, so the time is right for the world-renowned Beautyworld brand to make its debut on Saudi soil,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East. “It’ll be the ideal platform for global players to enhance their relationships with existing customers and increase their market presence,” Pauwels added, “while they’ll also gain a better understanding of the business landscape, industry trends and needs that are unique to Saudi.” 

Reach Ahmed Pauwels at +49 69 75 75-0


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